We live in an exciting time of where we have endless information at our fingertips through social media, news sources, books, and endless other methods. At any given second I can go on my phone or online and see what is happening in many areas of the world. In real time I can explore what is happening at a place I plan on visiting.
This is awesome and equally problematic.
From a travel planner perspective, we use the most up to date, thorough and well-researched information at our disposal. Coming from reliable sources like travel guides, national tourism boards, official websites, rail aggregators and other “first hand” knowledge sources. For the rest of the public, their perspective on a new place comes from a video or social media post, perhaps a news article from a well-reputed magazine. Guess what fails to be in the articles and videos? Thorough information on how to get to, explore, or enjoy a specific region.
No doubt this is not a problem that content creators have to fix alone. Because when well-meaning Conde Nast makes a list of places to see before 2020, they don’t expect people to just cherry pick and randomly show up to Machu Picchu. They do think that people research or look into the complexity of getting to Machu Picchu on train, or foot, or bus. But many don’t, because in our world of instant gratification people don’t always understand that other parts of the world have more layers to their exploration.
Like any good history geek I love researching an answer for myself or my clients. I look at the stories that made up a place. I look at train schedules. I call locals to get information on schedules that I can’t find online. I look at sunset and sunrise times to explain to a client when they can get that perfect view. I check weather patterns to explain what they should pack. I love this research. Granted, I get a little more in the weeds than is necessary, thus, I encourage you to find a balance as you set off into the world.
Here are my tips for researching unknown place.
- Go to the library or book store and buy the most recently published guide on the area that you are interested in.
- Pro-tip: ask the bookstore clerk if an updated version of that guide is coming out BEFORE you travel and ORDER it so that you have the best vetted information for your actual trip.
- READ the crap out of that book. Make copies, take pictures with your phone, make notes. Learn everything you can so you know what needs to be done when you’re boots on the ground in Argentina headed to Patagonia.
- Pro-tip: I use sticky notes in a color coordinated pattern to mark places of interest or areas I am headed to. That way I know where to get information quickly. For example, I will use a large sticky note to mark a region and write the name above the edge of the page. Then I know green stickies are dining in Delhi, pink are activities, etc.
- Ask Around to people that travel and see if someone you know has been to such and such place and ask them for recommendations. This might save you time, money, and stress when you know someone else was able to enjoy the same vacation or trip you were planning.
- Pro-tip: vet all the information you get to make sure it’s accurate and safe. Make a list of suggestions and then read up on what your friend/family suggested.
- Read reviews with a grain of salt. Reviews offer TRUE experience feedback, but remember that people are more likely to complain online versus compliment so sometimes complaints will reflect a slanted view, good or bad, of a company.
- Pro tip: if you see complaints ask yourself if it matters if “the room is small” “if the restroom only had a small shower” or if “the price was insane” because sometimes what bothers someone else will not matter to you.
- Utilize hotels and locals by asking questions on dining, activities, weather, and how to enhance your vacation! No one knows better than locals on where to eat, drink, and enjoy your best life.
- Email your hotel, tour guide, or organizer well in advance so that you have time to get a response and make arrangements to enjoy the best parts of wherever you are going.
- Plan for emergencies and extra time. There is nothing more frightening to me than having someone with a schedule that has no extra time built in. Why? Because if one thing goes wrong, like a train delay or a volcanic eruption (true experience from yours truly) you won’t have any time to make up for time lost. I always suggest having at least one back up flight or one back up train between you and when you need to be somewhere. YES you may have more wasted time, but you WILL be less stressed about your travels. Cool bonus: people watching is always enjoyable.
- Pro-tip: don’t cram everything into one trip. Pick your favorite options and stick to a simpler plan. You will feel less stressed and exhausted, and when you slow down truly magical things happen! There is a reason why EVERY tour company offers some free time on varying days and afternoons because they need extra time for the unplanned and everyone needs to slow down.
- Teach yourself the customs, some key phrases, social norms, and other details before you go. Nothing will make you feel more insecure than thinking you have pissed someone off or that you are awkwardly getting through life. Read up on dos and don’ts and mentally note how to behave.
- Most importantly, have fun! Laugh off your mistakes, learn as much as you can, and don’t sweat the small stuff. In my experience, things work out and you always have a phenomenal time!
HAPPY TRAVELS!

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